Economic Evaluations Term Paper Example | Topics and Well Written Essays - 500 words

Economic Evaluations - Term Paper Example Estimates indicate that the cost of inpatient care for a case of chronic malaria ranges between US$ 12 and US$ 75 and this creates a substantial burden on inadequate resource base (Lubell et al., 2011). For al long time, Quinine continues to be vital the treatment of malaria in sub-Saharan Africa as well as other malaria prevalent areas. Contemporary studies indicate that in Uganda, doctors prescribed Quinine in approximately ninety percent of children under the age of five years diagnosed with mild malaria. These studies also indicate that the administration of Quinine in these children helped to reduce mortality to up to forty five percent from sixty seven percent (Achan et al., 2011). Quinine not only helps in managing mild malaria cases but it also remains the most widely used drug to treat severe malaria in sub-Saharan Africa. Parenteral quinine is very cheap since it costs only US$ 0.27 per ampoule and is extensively accessible in health systems across Africa. Its administration occurs either intravenously or intramuscularly, three times daily (Lubell et al., 2011). Quinine dispensed intravenously or with the direction of a study doctor for a 7-day period is an extremely successful treatment in sub-Saharan Africa, attaining cure rates of roughly 90%. However, the major impediment for efficient quinine therapy might be compliance to the full treatment course. In addition, Quinine imposes considerable side effects predominantly in extended treatment courses (Adegnika et al., 2005). Assessments of various quinine dosage routines have exposed fascinating trends even with seven-day treatment periods. For instance, doses of 10 mg/kg/day administered twice per day for 7 days often displayed failures of treatment in day 28 with high rates approximately 30%. In addition, increasing the quinine prescribed amount to 15 mg/kg per day or 20 mg/kg daily enhanced treatment effects, with rates of failure occurring at 8% and 14%.

Elitism and Institutional Power Paper Essay Example | Topics and Well Written Essays - 1000 words

Elitism and Institutional Power Paper - Essay Example This is made worse due to the fact that a relatively small number of companies and banks hold most of the monetary assets in the country (25 large banks and about the same number of insurance companies, out of a long list of these institutions that exist in America) (Dye, 2002). The basis of the power these companies and banks have is mainly derived out of their control of the money and assets of the country. It is not merely the fact that these individuals and companies are wealthy, but also their independence from the government and the president, that gives them practically free reign. As the ones holding more than half of the countrys assets and wealth, it is up to them to make important financial decisions which have a direct and integral impact on both the citizens of the country and their government. They can allow or disallow loans to the government, change the conditions in which loans are granted and make other critical decisions which will apply to everyone, from the smallest citizen to the largest organization (including the government). This means that the government is actually dependent on these institutions, and as a result- they have a tremendous amount of power on it. It is most logic and painfully obvious that those who consist of this li st of the money elite will not want to relinquish their power. Consequently, it is safe to assume that they use strategies in order to maintain their status and influence. Due to their already main and integral role in the fiscal affairs of the country, it is safe to assume that the companies and banks will retain their power and status as long as they remain financially stable and secure. However, in order to ensure this and possibly even increase their reputation and status, one strategy that is implemented is the merger of main companies or banks. By merging with smaller companies or maybe even with

Freud and Neuroses Essay Example | Topics and Well Written Essays - 750 words

Freud and Neuroses - Essay Example According to psychodynamic theory, neurosis, are the manifestations of one's attempts to ignore unconscious conflicts (Ricker 2006). Prior to Freud doctors and analysts believed that neuroses - metal disorders like depression, excessive anxiety were due to heredity. However, detailed investigations led Freud to believe that it was the malfunction of sexual instincts of childhood or adulthood that was at the bottom of neuroses, "there are grounds for regarding the neurosis as an acquired one, careful enquiry directed to that end reveals that a set of noxae and influences from sexual life are the operative aetiological factors" (Standard Edition, 1905 3: 99). Though some causes like emotional imbalances, physical tiredness, and stressful mishaps, other acute illnesses were more prominent, they were only secondary reasons for neurosis. According to Fine (1962) "Freud's thought in the 1890's centers around one major clinical observation: Neurosis involves a defense against unbearable ide as." (p.12) Using the concept of inner conflict, which is central to all psychoanalysis, Freud observed two distinct processes, the dominant one that propelled towards immediate release, and the other secondary one that tried to keep things under check and control; these he later named as 'ego and id' (Fine, 1962:13). Freud states that, "The tension between the harsh super-ego and the ego that is subjected to it, is called by us the sense of guilt; it expresses itself as a need for punishment" (Civilization and Its Discontents, 1962: 70). Fine observes the accuracy of Freud's analyses as "the primary and secondary processes, the main trend and the compromise trend of the nervous system, the two biological rules of attention and defense, the indications of quality, reality, and thought, the state of the psycho-sexual group, the sexual determination of repression, and, finally, the factors determining consciousness as a perceptual function" (Fine, 1962:10). The essay titled "Sexual Aberrations" in the three essays that explicate Freud's The Theory of Sexuality (1905) states that "the tension" created by the conflict, was "to be relieved the libido needs an object" and the object may be anything, including "male and female genitals" (Fordham, 1992:11-12). The ego is introduced through the introduction of an inner conflict - which sets in motion the 'anxiety'. In neurotics however, when the vision of the object is lost, it is perceived as the loss of the object itself, the imaginary sense of loss is thus, slightly more exaggerated. Which loss becomes 'unbearable'; ego is able to keep alive this perceived loss in short, he explored the conflict as two sides with the defense idea on one side and the 'unbearable' idea on the other. And from his investigations he understood that the 'unbearable' idea mostly involved the past of the neurotic patient, rather than a happening of the present (Fine, 1962:10). Repression and Hysteria Fordham observes that, "Freud had extensive evidence from the psychoanalysis of the neuroses, especially hysteria and the obsessional neuroses, in which he discovered the so-called perversions that had become repressed." (1998:12). Furthermore, for Freud, the concept of "repression," was very important to his

Educating immigrant students Essay Example for Free

Educating immigrant students Essay A Study Critic of â€Å"Made in America: Immigrant students in our pubic schools† The dispute over sending immigrant students into public schools in the United States has continued to separate Americans. Its proponents advance the educational rights of qualified foreign students who have left their respective countries and faced being â€Å"Americanized† just to be able to learn American civilization as their second culture. Those opposing the system, however, argue that the white Americans should still be the priority since immigrant students are only second rate compared to them despite the immigrants earnest efforts to fit into the American society. It was also stressed that in order to be a part of the real American community, the immigrant students must set aside their native cultures and be ready to be customized as a true-blooded American. In so doing, however, it would be inevitable to expose problems or issues related to educating immigrant students. These include their differences with the Native Americans and hardships in allowing themselves to be made as American citizens. In addition, educating immigrant students in the U. S. present bigger issues such as racial discrimination, cross-cultural conflict and unfair learning system which are detrimental to the overall personality of an immigrant student. The problems mentioned above are what the book, â€Å"Made in America: Immigrant students in our pubic schools† by Laurie Olsen, has accurately presented. A qualitative study book that looks into the system of educating immigrant students in American public schools, it is a concrete proof that such problems and conflicts indeed exist. It is good to note, however, that the system is still salvageable. All it needs is honest to goodness solid training of teachers, additional support programs for the immigrant students and ultimately, an environment that allows them to keep to their native cultures while at the same time keeping at par with their white American classmates (Olsen, 1997). An Overview of the Study. The 1997 study book by Olsen is a survey on the lives of the immigrant students who are being educated and Americanized in an urban high school institution. It likewise presents the relationships of the immigrants with their teachers who are responsible for the immigrants learning program and Native American classmates who pose a challenge into their goal to adapt the American culture. The study was presented under a circumstance that the students with varying cultures are studying in a California high school wherein the promise and challenge of diversity are significantly increasing in a multinational society. The book shows that, because of their poor English speaking skills, the immigrant students are deprived of chances to seriously study and interact with their counterparts. Moreover, the immigrant students are classified or categorized according to their varying complexions and social classes which have definitely affected their chances in their future lives (Olsen, 1997). Meanwhile, majority of the teachers promote combination of multicultural students as well as the practice of justice and equal chances by having the students liberty to join in school. However, the teachers do not realize that exclusion and classification among students actually exist and is being practiced by the native white Americans against the immigrant students who originated from other races such as the Asians, Europeans and even the black Americans. In effect, the study presented in the book revealed the continuity of an unbalanced American community (Olsen, 1997). However, it likewise showed the potentialities of having dragging but specified changes. By studying the life stories of immigrant students and their interactions with their teachers and classmates, one can learn the modern interpretation or way of Americanizing multicultural students. It also reveals a complicated procedure that in the end necessitates them to surrender their respective culture as well as national recognitions and native dialects just to fit into a theoretical and cultural domain. Such a world ironically refuses the total involvement of immigrant students in the real American culture. The author depicts immigrant students as ones being made or created in America only to realize that to be Americanized is to endure being placed on the American racial map (Olsen, 1997) Methodology of the Study In the study book, Olsen (1997) carried out her research by centering on Madison High, the first American public high school wherein more than 20 percent of the students population is composed of natives of other countries. This is in addition to a significant number of students who are not fluent in English language or are part of households in which English is totally not used. The exploration was done so that the public outside the school can look into what it feels like studying and teaching in a school which is characterized by escalating complicated or multicultural relations (Olsen, 1997). Utilizing regular ethnographic procedures, Olsen (1997) recorded her functions as narrator, anthropologist, and proponent in three official journals. The author interviewed not only the main subjects (immigrant students) but their parents, teachers, and officials of the school as well. In this manner, Olsen was able to investigate several issues concerning the diversities and complexities of multilingual learning as well as having a population of multinational students. She was also able to discover other equally related issues such as racial discrimination, social conflicts, and unfair education practices accorded to the different sets of students who are the immigrant students and native white Americans (Olsen, 1997). In particular, Olsen (1997) stayed or allotted two and a half years in the said public high school where she actually attended classes and made the interviews. Madison High was chosen as the venue of the study because it has witnessed some sociological changes for the last 20 years such as an upsurge of Latino enrollees and a rise in the number of students whose second language is English or what is called the ESL population. During the period of study, Olsen noted that the school population is composed of 33 percent white Americans, 26 percent Spanish-American or the Latinos, 14 percent black Americans and the 26 percent is a combination of immigrants coming from the Pacific Islands, Philippines, Japan, and China. The author also took into consideration that various native languages aside from English are spoken by around one half of the population (Olsen, 1997). Relative to the above composition, Olsen (1997) further noted the apparent positioning or mapping of students according to their races. Upon arrival in Madison High, new immigrant students are correctly placed or positioned to their respective racial structures. Based from these racial maps, Olsen (1999) learned the various indicators or factors that led foreign students to study in Madison High and their corresponding implications. The study then proceeded by asking the students the reasons why they chose to study in the U. S. and what prompted them to study the English language and eventually adapt the American culture or be Americanized. Thereafter, the research also unveiled that the white Americans actually perceive that the system rob them of opportunities which they believe are for them. They blatantly expressed that immigrant students take away their chances of having a good quality of education and eventually getting a good job. In the end, Olsen (1999) summarized her study by recognizing that new immigrant students undergo the Americanization process based on theoretical classifications, the need to speak fluent English against all odds, requirement to surrender their local dialect so that one can be involved in Madison Highs academic and cultural life, and repetitive force to have a place in the American racial map (Olsen, 1997). Analysis of the Study Olsens study showed immigrant students tales which are abundant with sociological items and which have enabled the readers the chance to look into the challenges of studying in an escalating diverse society. The research has proven to be a very rich material for Olsen to come up with her study book. This is because it was done taking into consideration the perspective of the concerned immigrant students as well as their relationship with their teachers and classmates. The study book has effectively analyzed the difficulties of the immigrant students and the efforts of the teachers to accommodate the students which turned out to be not enough. The study can also be credited with its flexibility by also considering the roles performed by the teachers and school officials in offering a fair treatment and comprehensive curriculum for the immigrant students. Although the overall result of the study did not achieve much, its effort to open to the public the real educational condition of immigrant students is enough for Olsen and her research to earn recognition. Conclusion The issues concerning bilingual education that accommodated multicultural set-up and dialect diversity as well as the advent of immigrant students into American education system have encouraged separation among students which can be a threat to the learning structure. The study of Olsen is inclined towards a future wherein American immigration and cross cultural policies seem to fight it out with the educational system and institutions catering to immigrant students. Although the research did not totally achieve its ultimate goal, the fact that it enabled the awakening of the public with the existing educational condition is a turning point in which the government can take its clue to take action. Despite the grim reality wherein new immigrant students who are not fluent in English are placed in racial map and subjected to unjust learning practices, there are still ways to overcome the situation. It is in this manner that the study book of Olsen has proven to be of value because it alerts the public to the demands and instead invigorate the readers of the potential of having a fairer and more flexible American public education system. Reference Olsen, L. (1997). Made in America: Immigrant students in our pubic schools. New York: The New Press.

Safeguarding the Welfare or Children and Young People Essay Example for Free

Safeguarding the Welfare or Children and Young People Essay Understanding current legislation, policies and procedures is essential to ensure that safe guarding is carried out effectively. Knowing the risks ad possible consequences that children and young people can be affected by is important within a supporting role. It is also important to fully understand the responsibilities and when to take action. Legislations, guidelines and policies are put into place to help protect the welfare and safeguarding of children and young people. Usually parents and carers have the primary responsibility for safeguarding their children but in certain circumstances agencies, families or friends have the responsibility to safeguard their protection. The following is an outline of current legislations, guidelines, policies and procedures within the UK. The United Nations convention on the rights of a child 1989 was approved by the United Kingdom in 1991. â€Å"Article 19 states children’s rights to be protected from all forms of physical or mental violence, injury or abuse, neglect or negligent treatment, maltreatment or exploitation including sexual abuse† (Burnham L 2008 P16) Children Act 2004 This act includes two important sections which focus specifically on children protection. Burnham (2008) says that section 47 states that the local authority has a duty to investigate when ‘they have reasonable cause to suspect that a child who lives, or is found, in their area is suffering, or likely to suffer significant harm. Section 17 states that services must be put into place by local authority to ‘safeguard and promote the welfare of children within their area who are in need’. The Children Act 2004 provides legal framework for ‘every child matters’. Burnham states the act includes the requirements for: Services to work more closely to form a integrated service A common assessment framework to help early identification of need Shared database of information which is relevant to the safety and welfare of children Earlier support for parents who are experiencing problems. Another legislation that is in place is the Education Act 2002. This legislation  sets the responsibility of all people that work in schools to ensure that children are safe and free from harm. These include governing bodies, head teachers, teachers and supporting staff. These legislations are in place to help ensure all children’s safety and wellbeing is monitored. Schools develop policies to ensure the safety, security and wellbeing of their pupils. All staff are given different responsibilities that they must follow. Procedures are also put into place so staff no the correct way to report or support pupils that are in need or in significant harm. â€Å"Policies may be separate or incorporated into one health and safety policy but all must include sections which cover issues of; Safeguarding and protecting, and procedures for reporting E- Safety Bullying, including cyber bullying†. (Burnham L 2008 P17) â€Å"The department for education provides guidance for local authorities including schools. Schools use these guidelines to develop their own policies and procedures† (Burnham L 2008 P17). The department for education guidance are as follows; * Working together to safeguard children (2010) * What to do if you’re worried a child is being abused (2006) This guidance is given to help those working with children. It looks at the actions they should take if they are concerned for a child. This will include who to inform. Agencies such as the children’s social care will be contacted to help with support and caring for the child. The children’s social care, have the key role to safeguard and promote the welfare of children in need. Working together to safeguard children (2010) sets out duties of organisations and how they must work together. LSCB has particular roles and responsibilities to oversee the work of other agencies. If agencies work in partnership, more support and care can be given to children in need. The more professional help the children or young people receive, the less chance of them being affected later on in childhood or adulthood. UCCIS launched in 2008 after being concerned about the safety of the children and young people using the i nternet. There are now codes of practice in schools which will prevent pupils from entering unsafe sites. However their protection at home is their parent’s responsibility. Schools  will try their hardest to support parents by promoting awareness to pupils about normal and not normal activities on the internet. All schools must have a E-safety code of practice and have software in place to prevent pupils from seeing unreasonable software. Schools have a key role in protecting and recognising children that are in need because they spend more time with the pupils than any other agencies or authorities. However it is only their role to protect and support the pupils and inform agencies. The agencies, normally children’s social care are the first contacted after a concern has been raised about a child or young person. Schools will help to show awareness to their pupils to show what is acceptable and not acceptable behaviour, this including awareness of e-safety. When children are using the internet schools have the responsibility to monitor what the pupils are looking at and making sure software is in place to safeguard the children. Schools will have the responsibility to provide additional support to protect pupils on the at risk register. They will have to give the opportunity to all members of staff about additional training in safeguarding pupils. All adults that work with children will have to observe for signs of abuse, monitor and record any concern. All concerns must be referred to, each school having different procedures in place on how to deal with a concern over a pupil. Another agency that works in partnership are the police. They have the responsibility to gather evidence on whether a crime has been committed and produce evidence to agencies or the court if necessary. They have the responsibility to take immediate action if they feel a child is in immediate danger. Health professionals have a major responsibility in the welfare of safeguarding children. They have direct contact within their establishments. Many doctors and emergency services tend to injuries in children and their role is to examine the child or young person and identify if there is a cause of concern that the injury was not sustained accidentally. They have the duty to report to child services if they feel a child has been harmed or may be in need of help and support. The NSPCC is a charitable organisation that works to protect children from harm. They have the power to take immediate action of they feel a child is at risk or being abused or being abused. The police and children’s social care have these powers alongside the NSPCC. NSPCC also support families and children. They promote awareness about abuse through  advertising and training programmes. They offer an emergency helpline for children in distress or harm and provides a helpline to the public. They share their expertise with other professionals, For example they may go into schools to help promote awareness of abuse and show support. Finally children’s social care have the responsibility to safeguard and promote the welfare of children who are in need. They work in partnership with other agencies and parents, giving support when needed. If the children’s social care feel a child is at risk they will follow procedures that are in place. These are as follows as Burnham (2008) states. * Carry out an initial assessment, to find out about the child’s needs, the ability of the parents to meet the child’s needs, family and environment factors. * Meet and conduct interviews with the child or family members * Gather information from other agencies about the child’s circumstances. * Take the lead during a child’s protection conference. * Take action when a child is in immediate danger. In conclusion all agencies work in partnership to safeguard the welfare of children and young people. Guidelines, procedures, policies and legislations are put in place to help people that work with children. They are put in place to prevent a wrong decision being made and to make sure the child’s safety is their priority. All adults that work with children must know all the current procedures so the child can receive the best support that is needed.

Case Study of Dabur India Limited Marketing Essay

Case Study of Dabur India Limited Marketing Essay Introduction: Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the by lanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. The founder, Dr.S.K.Burman, was a practicing allopathic doctor. At that time Malaria, Cholera and Plague were the common diseases. He was a physician who brought Ayurvedic medicines to the masses of Bengal. Initially established as a proprietary firm for the manufacture of chemicals and ayurvedic drugs it was later on 19th November 1930 incorporated as private limited company. Late Shri C.L.Burman, son of late Dr S.K. Burman and his son late Shri P.C.Burman in the name of Dr S.K.Burman Pvt.Ltd. to expand the operations by setting up production facilities at Garia and Narendrapur, West Bengal and Daburgram, Bihar. Dabur (Dr.S.K.Burman) Pvt. Ltd. was merged with Vidogum and Chemicals Ltd. w.e.f. 1st July1985 and the amalgamated company was renamed DABUR INDIA LIMITED. For the past 125 years, they have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through their comprehensive range of products, they cater to all consumers, in all age groups, across all social boundaries. And this legacy has helped them develop a bond of trust with the customers. VISION Dedicated to the health and well being of every house hold. Dabur is a company with a set of established business values, which direct its functioning as well as all its operations. The guiding forces for Dabur are the words of its founder, Dr.S. K. Burman, what is that life worth that cannot give comfort to others. The Company offers its customers, the products to suit their needs and give them good values for money. The company is committed to follow the ethical practices in doing business. At Dabur, nature acts as not only the source of raw materials but also an inspiration and the company is committed to product the ecological balance. Journey so farhttp://www.dabur.com/pages/by4hm8ur/116/dabur_build.jpg 1884 The Birth of Dabur 1972 The company shifts base to Delhi from Kolkata 1986 Registered as Public Limited Company 1994 Listed on the Bombay Stock Exchange 1998 Professional team inducted to run the company 2000 Crosses Rs. 1000 Crore Turnover 2003 Pharmaceutical Business de-merged to focus on core FMCG 2004 Profit exceeds Rs. 100 Crore 2005 Acquire Balsara strengthening Oral care provided entry into Homecare segment 2006 Dabur figures in Top 10 Great Places to Work 2007 Dabur ranked among Asias best under a Billion enterprises by Forbes 2008 Acquired Fem Care Pharma entering the mainstream Skin care segment 2009 Strong growth momentum continued in spite of general economic downturn. Also Dabur Red Toothpaste becomes Daburs 9th Billion Rupee brand. 2010 Touched US$4 billion market cap. Overseas acquisition, Hobi Group, Turkey to strengthen presence in MENA and adjacent regions. Dabur At-a-Glance: Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Their story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to their partners and stakeholders. Leading consumer goods company in India with a turnover of Rs. 3417 Crore (FY10) 3  major strategic business units (SBU) Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD) 3  Subsidiary Group companies Dabur International,  Fem Care Pharma and newu  and  8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA). 17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries Wide and deep market penetration with  50 CF agents, more than 5000 distributors and over 2.8 million retail outlets all over India Dabur India Ltds manufacturing activities spanning various consumer products categories are carried out in 17 factories spread across India and abroad. Dabur has 11 manufacturing facilities in India, out of which two main units are at Baddi (Himachal Pradesh) and Pantnagar (Uttaranchal). http://www.dabur.com/images/india-map.jpg Daburs Business Structure: Note: Percentage share in revenue based on FY10 Financials ; Femcare included in Consumer Care Division Consumer Care Division (CCD): Consumer Care Division (CCD) adresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care  Ã‚  Foods. Master brands: Dabur Ayurvedic healthcare products Vatika Premium hair care Hajmola   Tasty digestives Rà ©al Fruit juices beverages Fem Fairness bleaches skin care products 9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Rà ©al, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market   Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share. Vatika  Shampoo has been the fastest selling shampoo brand in India for three years in a row Hajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day Leader in herbal digestives with 90% market share Category-wise Share of CCD : http://www.dabur.com/pages/by4hm8ur/115/GlanceImg1.jpg Brand Overview: Consumer Care Categories: Hair Care: Hair Oil Shampoo Source: Value share-ACN June, 09 Value Share-ACN Mar, 10 Oral Care: Value Share-ACN March, 2010 Health Supplements: Value Share-ACN March, 2010 Foods: Company Est. Mar, 2010 for Fruit Juice categoryC:UsersUser 11Desktopuntitled2.bmpC:UsersUser 11DesktopimagesCAXZ8F24.jpgC:UsersUser 11Desktopimages.jpgC:UsersUser 11DesktopPG-IIIRKSDabur Real- Mrktg Planburrst.jpgC:UsersUser 11Desktopuntitled6.bmp Skin Care: *Company estimates; Includes Fem skin care portfolioC:UsersUser 11AppDataLocalMicrosoftWindowsTemporary Internet FilesContent.Worddabur-health_06.jpg Digestives: Value Share-ACN March, 2010C:UsersUser 11DesktopimagesCALG7F5C.jpgC:UsersUser 11AppDataLocalMicrosoftWindowsTemporary Internet FilesContent.Worddabur-personal_08.gifC:UsersUser 11Desktopdabur-digestive_09.gif Home Care: Value Share-ACN Mar,2010 for Aerosols category OdonilOdomosOdopicSani Fresh Consumer Health Division (CHD) Consumer Health Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats. Daburs Consumer Healthcare business is the Companys oldest business, and today has a growing portfolio of OTC products to address a variety of problems ranging from Womens Health to Baby Care and  Cough Cold to Rejuvenation. Has more than 300 products sold through prescriptions as well as over the counter Major categories in traditional formulations include: Asav Arishtas Ras Rasayanas Churnas Medicated Oils Proprietary Ayurvedic medicines developed by Dabur include: Nature Care Isabgol Madhuvaani Trifgol Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students   C:UsersUser 11Desktopuntitled.bmphttp://www.dabur.com/pages/by4hm8ur/115/GlanceImg2.jpg The Consumer Health Division, CHD witnessed a growth of 10.2% during the quarter led by ethical portfolio which grew by 14.5%. In OTC, Pudin Hara grew by 12.8%. The Pudin Hara portfolio has been extended by launching Pudin Hara Lemon Fizz in the acidity segment. International Business Division (IBD) International Business Division (IBD) caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North West Africa, European Union and the US  with its brands Dabur Vatika   Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales Leveraging the Natural preference among local consumers to increase share in perosnal care categories Focus markets: GCC Egypt Nigeria Bangladesh Nepal US High level of localization of manufacturing and sales marketing worldmap Daburs International business: The Companys key markets for international business are the Middle East, Africa, UK and South Asian geographies, with manufacturing plants located across regions. The Company also has a private label business in USA and UK, along with Guar gum exports, which takes place from its Indian plants. The Companys International Business Division recorded an impressive sales growth of 26.3% from Rs.477.0 crore in 2008-09 to Rs.602.5 crore in 2009-10, contributing to 18% of overall consolidated sales. The operating margins of the business improved significantly during the year reflecting the strength of the brands even though the external conditions were tough and the environment was plagued by recessionary trends, currency depreciations and demand contraction. Robust sales growth in international markets was possible due to: Strong Brand portfolio positioned on herbal and natural platform Aggressive new product launches and brand extensions Geographical expansion into new markets Strong Sales and Distribution network Strong manufacturing backbone and expansion of own manufacturing in key geographies Localised and efficient supply chain. Product Portfolio: The company has built strong and robust brand architecture with two mega brands for international business across all geographies Dabur and Vatika and most of its offerings are under either of these two brands. Dabur Amla: Dabur Amla franchise achieved a growth of 38% along with all the extensions. Basis Nielsen Retail Audit in KSA, Dabur Amla Hair Oil with a market share of 34.2% is the biggest brand in the hair oil segment. Dabur Amla Gold has market share of 6.8% while Dabur Amla Jasmine is at 5.1%. The Amla franchise has now been extended to the Hair Cream Category with the launch of Dabur Amla Hair Cream. It has become the fastest growing brand in the Hair Cream segment notching up sales of more than INR 13 Crore in first year of launch. Vatika: There has been a robust growth of 36% in the Vatika franchise which includes Vatika Enriched Hair Oil, Coconut Hair Oil, Hair Creams and Hamam Zaith. Vatika brand is now worth Rs.185 Cr built from a negligible base over the last four years in the Arab belt. There was a successful re- launch of Shampoos and Conditioners, launch of one more variant in Hamam Zaith and re-launch of Vatika Coconut Hair Oil. Light hair oil range of Vatika Hair oils registered 51% growth in MENA. Vatika Hair Cream is now an INR 64 Cr brand in MENA. Vatika Hair Cream gained 370 bps in market share and becoming 12.7% of the market in volume terms. It grew by 44% in volume terms over LY in a category that has remained flat. Vatika Hair Cream is now the no. 2 player in Modern Trade with a 15.6% volume mkt share despite aggressive competition from established brands. Vatika DermoViva a new sub- brand launched for the Personal Wash and Skin Care segment had its first launch in the Bar Soap category and has managed to create consumer equity in a category dominated by strong MNC players. FEM: The FEM brand was strengthened in the overseas markets through ATL and BTL inputs which saw the brand grow by 100% in just nine months of operation since the takeover. Daburs International Market: The key contributing markets/ regions to the International Business growth have been GCC, Egypt, Nigeria, Algeria, Morocco, Libya, Yemen, Syria and South Africa. GCC, the largest market in the International Business Division and despite being a mature market, has registered a strong growth of 42% over last year fuelled by innovations and new product launches in the Hair Care, Personal Wash and Oral Care segments. Dabur Egypt Limited has witnessed another spectacular performance with 30% growth in sales. African Consumer Care, Nigeria has grown by 17% over last year in local currency terms, aided by strong growth of Dabur Herbal Toothpaste and Dabur Herbal Gel in the Oral Care category. Asian Consumer Care, Pakistan has grown by 26% in revenue with Hajmola and Dabur Amla emerging as the two strong brands for the region. Dabur International`s UK Branch has seen a 23% growth over previous year which has been the highest growth rate for this region in the last 8 years. Markets of North Africa, Levant and Yemen have seen an impressive performance with 49% growth over previous year. Asian Consumer Care, Bangladesh, has performed well with a growth of 47% during the fiscal 2009-10. The growth has been led by increased distribution penetration and focussed brand approach. Dabur Nepal Pvt Limited which manufactures fruit juices and also caters to local consumer market in Nepal recorded impressive growth of 26% in its sales to the domestic market of Nepal. Dabur recently has acquired Turkey-based personal care company Hobi Kozmetik Group in a deal at Rs. $ 69 million. The company, in a move to expand its presence across Middle East and North African region, has made the acquisition. Hobi Kozmetik is a market leader in the hair gel category with 35% market share. Companys products sold under Hobby and New Era brands across 35 countries. The transaction is expected to be completed by Q3 of FY11. Dabur, which is the largest FMCG in India with large market capitalization, has huge investment and expansion plans as the company aims to expand its foreign sales. Exports from India: The company also exports guargum and private label oral care products from India. During 2009-10 the company recorded Guargum exports to the tune of Rs.43.3 crore as compared to Rs.48.3 crore in the previous year. The sales were lower due to weak global demand and recessionary environment. Exports to USA recorded impressive growth with sales increasing to Rs.38.4 Cr in 2009- 10 versus Rs.27.6 in 2008-09 reflecting a growth of 39% despite the recessionary environment in developed markets. The US sales comprise Private Label and Ethnic business. Key markets in USA and Europe contributed to the growth. Innovative product developments in Oral care private label- such as Pro-age, Sensitive and Herbal toothpastes were launched. Ethnic Sales in USA and Canada also performed well recording 80% growth albeit on a low base. Various new products were successfully launched in the market and penetration of mainstay Dabur products like Hair Oils and Chyawanprash into Canadian mainstream retail chains such as Walmart was achieved. Competitor Analysis: Category Daburs Share Main Competitors Fruit Juice 58% Real and Active Tropicanna Fruit Drinks (coolers) 1% Coolers Frooti And Maaza Hair oil Coconut base 6.4% Vatika HLL Shampoo Vatika 7.1% HLL and PG Hair care (overall) 27% HLL, PG and Himalaya Chyawanprash 64% Himani, Zhandu and Himalaya Honey 40% Himani, Hamdard and local Players Digestives 37% Paras and local players Competition: Market Cap. (Rs. cr.) Sales Turnover Net Profit Total Assets HUL 60,897.63 17,725.33 2,202.03 2,583.52 Dabur India 18,851.77 2,874.60 433.15 859.35 Godrej Consumer 12,917.72 1,267.88 248.12 839.87 Colgate 11,244.57 1,770.82 290.22 330.70 Godrej Ind 7,770.69 880.97 19.33 1,570.31 Marico 7,641.54 2,030.85 235.02 948.58 PG 7,169.93 904.46 179.76 440.02 Emami 6,891.49 1,006.86 165.40 878.42 Gillette India 5,953.64 852.48 137.10 490.89 Jyothy Labs 2,440.33 579.87 80.05 399.10 Source: moneycontrol.com Recommendations: Entering rural market: Dabur should target more towards the rural market and tier 2 and tier 3 cities. These markets have traditionally been loyalists to Daburs ayurvedic range of personal products. Tapping rising global demand of herbal and Ayurvedic products: There is a new trend in the global market that has increased the demand of herbal/ ayurvedic products. This is the time when Dabur should relaunch itself as a key international player in the global arena. Also in the domestic market, there is a huge scope for Dabur to launch niche/luxury segment products catering to specific target groups. i) Development of new markets for Products Services: New avenues for growth were opened up with expansion into the new markets of Cambodia, Philippines, Belarus, Gambia and Bolivia. The Sales Distribution infrastructure has been augmented by appointing new distributors in CIS, Mozambique, Guinea and Rwanda. Local resources have been deployed in key markets of Yemen, Syria, Kuwait, Malaysia and Tanzania to strengthen the SD structure. ii) Entering US Market: The Company is also trying to break into the US Market where it is attempting to build a full fledged distribution channel. It is also worthwhile to mention that some of its products like Chyawanprash are selling in the US via Indirect channels. But this task is going to be a difficult one since US laws are tough and the preferences of consumers also vary greatly than that of markets which are usually catered to by Dabur. iii) Target- South Africa: In Africa the company is looking at markets like South Africa where it currently is not present. It already has a personal care unit in Egypt and a toothpaste unit in Nigeria. Dabur can do well in these markets since the profile and preferences of these consumers are very much like India. iv) Export Plans: The focus, going forward, is to continue expanding the Companys presence across geographies and to exploit the opportunities that exist in existing and potential segments. The Company will continue to invest in brand building, manufacturing and human capital in order to maintain and improve the existing robust growth path. Vision 2010 After the successful implementation of the 4-year business plan from 2002 to 2006, Dabur has launched another plan for 2010. The main objectives are: Doubling of the sales figure from 2006 The new plan will focus on expansion, acquisition and innovation. Although Daburs international business has done well growing by almost 29 per cent to Rs.292 crore in 2006-07, plans are to increase it by leaps and bounds. Growth will be achieved through international business, homecare, healthcare and foods. Southern markets will remain as a focus area to increase its revenue share to 15 per cent. With smoothly sailing through its previous plans, this vision seems possible. Time and again, Dabur has made decisions that have led to its present position. However, if Dabur could be more aggressive in its approach, it can rise to unprecedented levels. To conclude, this is a 10 year performance table from Daburs website.

The Assassin :: English Literature Essays

The Assassin I sneaked towards the enemy tent, careful not to make a sound. My life and honour depended on the success of this mission. If I fail, I will die along with hundreds of thousands innocent civilians, and I will be forever remembered as the idiot of an agent who failed to stop a mad terrorist leader. Beads of sweat ran down my face, and the silent emptiness that was around me nearly drove me crazy. I gripped the cold, metallic handle of my assault rifle to remind and reassure myself that I had not come unprepared. My nerves calmed a little, and I continued on. The terrorists were very smart. They housed their leader in a tent in the most unsuspecting place – in an ordinary village. It was only by mere chance that a spy from our side spotted the leader. The good thing was that the terrorists had grown arrogant from their past successes and let their guard down. Now it was up to me to terminate the terrorist leader. I crept closer to the tent; my heart was pounding now. I could hear it pumping in my chest, as if wanting to break free. â€Å"Concentrate!† I muttered under my breath, this was the crucial part, I had to keep a steady hand and drive that sacred bullet straight into that ugly terrorist’s head. I stopped for a moment, checking that my silencer was still attached properly, even though I had just checked moments before. I gently prodded open the tent, just enough so that I can look inside. There was the terrorist leader, pacing around the tent somewhat nervously, as if he had been expecting me. I felt a chill down my spine. I started doubting myself. What if I couldn’t do it? What if I fail? What if it was a trap? I gathered myself once more, this time I was determined. I fired the shot. The terrorist leader fell without a sound, I had succeeded. I entered the tent in hope of finding papers or plans of their next attack. Suddenly I heard a noise, the piercing clank of an empty cartridge hitting the ground, I ran and dived out of the tent, but it was too late. The bullets of a dozen machineguns, rifles, and pistols tore through the tent, reducing it to tatters.